一项由 Incogni 发起的针对美国公众的调查结果显示，55% 的美国受访者表示已停止在社交媒体上发帖 [1]。该调查于 2026 年 6 月 1 日至 9 日进行，样本涵盖 1000 名美国人 [1]。这一数据反映出公众对社交媒体的态度正从娱乐转向负担，超过半数的受访者认为维护在线存在感更像是一项“工作”而非乐趣 [1]。
研究指出，算法推荐的不相关内容、政治化内容以及数据隐私担忧是促使人们减少使用或退出平台的主要原因 [1]。具体而言，44% 的受访者同意政治内容正在将人们赶出社交媒体 [1]。在不同年龄段群体中，Z 世代对此感受尤为强烈：60% 的 Z 世代表示感到维护社交形象的压力巨大 [1]；同时，有 48% 的该年龄层人群因负面政治内容而疏远了社交平台 [1]。
A survey conducted by Incogni involving 1,000 American respondents reveals that 55% of participants have ceased posting content on social media platforms [1]. The study, carried out between June 1 and September 9, 2026, indicates a shift in public sentiment regarding these services from entertainment to burden [1]. According to the findings, more than half of those surveyed perceive maintaining an online presence as "work" rather than enjoyment [1].
The research identifies algorithmic promotion of irrelevant content, political polarization, and concerns over data privacy as primary drivers pushing users away or off platforms entirely [1]. Specifically, 44% of respondents agreed that political content is driving people out of social media environments [1]. Demographic breakdowns show distinct variations in user experience; among Generation Z individuals, 60% feel pressured by the need to curate their online image [1]. Furthermore, nearly half (48%) of this younger demographic reported distancing themselves from platforms due to negative political content [1].