大众汽车首席执行官奥利弗·布鲁梅(Oliver Blume)表示,公司正致力于通过优化车型阵容和降低生产成本来扭转业绩表现 [1]。尽管面临中国市场的激烈竞争,该集团去年已将德国工厂的平均成本降低了 20%[1]。然而,布鲁梅指出目前产品虽然受欢迎但利润微薄,因此必须继续削减所有类型的成本以维持运营 [1]。
为应对这一挑战并避免关闭德国工厂,大众汽车正在寻求更智能的解决方案 [1]。公司计划将现有的车型阵容精简多达一半 [1]。布鲁梅强调,尽管当前面临困难局面,管理层正努力寻找在不牺牲竞争力的前提下控制开支的方法 [1]。
Volkswagen Chief Executive Officer Oliver Blume stated that the company is seeking smarter solutions to prevent factory shutdowns while implementing cost-cutting measures [1]. To reverse its financial performance, VW plans to streamline its model lineup by reducing it by up to half [1]. Despite facing intense competition in the Chinese market, the automaker managed to lower average production costs at German plants by 20% last year [1]. Blume noted that although current products remain popular, profit margins are too thin, necessitating continued reductions across all cost categories [1].