英国政府已启动为期 12 周的公众咨询，旨在通过规范电子烟的包装设计来降低其对儿童的诱惑力 [1]。该提案建议采用素色包装方案，并将设备颜色限定为白色、黑色或灰色 [1]。此外，新规计划禁止使用与糖果、甜点或酒精相关的名称作为口味标识 [1]。卫生大臣 James Murray 表示，“让电子烟对儿童和年轻人缺乏吸引力”是政府此项计划的核心目标 [1]。这一举措借鉴了烟草标准化包装的成功经验，并拟将类似规则扩展至所有烟草产品 [1]。数据显示，在英国 11 岁至 17 岁的青少年群体中，近 19% 的人曾尝试过电子烟 [1]。
The UK government has launched a public consultation lasting 12 weeks aimed at restricting vape packaging and flavours to make the products less appealing to children [1]. The proposal includes mandating plain packaging for e-cigarettes, limiting device colours to white, black, or grey, and banning flavour names associated with sweets, desserts, or alcohol [1]. These measures draw on the success of tobacco standardised packaging and are intended to be extended to all tobacco products in the future [1]. Health Secretary James Murray stated that making vapes unattractive to children and young people is a core objective of this plan [1]. The initiative responds to data showing that nearly 19% of teenagers aged 11–17 have tried e-cigarettes [1].